Mission
The mission of Henderson Area Arts Alliance is to educate, elevate and entertain by providing inclusive arts experiences.
History
Henderson Area Arts Alliance (HAAA) was created one year before the opening of Henderson Fine Arts Center, now the Preston Arts Center, on the campus of Henderson Community College. HAAA is a reorganization of the previous Henderson Arts Council that was organized in 1978 by the Henderson-Audubon Area Chamber of Commerce when innovative residents recognized the need for an arts organization. The purpose behind reorganization was to bring area arts groups together under one umbrella. The reorganization also served to streamline fundraising. The Alliance was formed in anticipation of the need for:
- Increased funding needs for the arts community at large,
- Staff coordination of community arts programming, and
- A huge volume of volunteer support for Arts Center events, including ushers, greeters, concession workers and people who could provide hospitality for visiting artists. Prior to events, workers are needed to handle the large number of mailings promoting the Alliance’s season.
The Arts at a Glance
The 31st full season of arts programming is under way with the Henderson Area Arts Alliance acting as the presenter for the season in the beautiful Preston Arts Center.
HAAA seeks to enrich the quality of life in the area, promote economic development and tourism, educate and incorporate students in the arts and humanities and provide a wide array of programming at affordable prices.
A key objective for HAAA is to provide a full season of performing arts at the Preston Arts Center, a 6.5 million dollar facility that opened in June of 1994 and houses the performing arts series and many visual arts exhibits. We strive to enrich our patrons with culture, entertainment and exposure to new art forms.
HAAA also provides arts educational outreach for our communities. These opportunities help us make art accessible to a broader audience.
